Asian carp have been invading American waterways, and there is pressure to keep them out of the Great Lakes. In those areas already infested with the carp, chefs and economists are attempting to market it towards the public. Apparently people don't want to eat Asian carp because when Americans think of carp, they think of the bottom-feeding common carp. I think it's just because it's an anagram of crap. One suggestion for a new name is "Kentucky tuna." Yeah, nothing like tuna from a landlocked state famous for horses.