3. Bud Light - Auto-Tune
With about 20% of all Super Bowl ads for Bud Light, they had to get it right once. The end is really the only good part, but I like it.
2. Denny's - Birthday
The element of surprise.
I can't even explain everything that is right with this. From the typing errors to the subtle soundtrack, everything works perfectly. My only beef would be that Wikipedia is used as a source. For me, this is one of the most brilliant commercials I have ever seen. It's right up there with what I consider my favorite commercial ever...
The Google one really proves that bigger is not always better. Tell a good story. Crazily enough, the milk ad was actually directed by Michael Bay. It would serve him well to watch his best work again.