Monday, February 8, 2010

Top 3 Super Bowl XLIV Ads

I found this year's crop of Super Bowl ads insanely disappointing. Could it be because every ad was for Doritos, Bud Light, or those stupid fucking Etrade babies? Maybe it was because several ads stole their plots from The Simpsons, and the one that actually had The Simpsons sucked. Perhaps it was because more than one ad featured that staring hamster from three years ago. Whatever the reason, I figured I'd narrow it down to the top three, which was pretty easy.

3. Bud Light - Auto-Tune

With about 20% of all Super Bowl ads for Bud Light, they had to get it right once. The end is really the only good part, but I like it.

2. Denny's - Birthday
The element of surprise.
1. Google
I can't even explain everything that is right with this. From the typing errors to the subtle soundtrack, everything works perfectly. My only beef would be that Wikipedia is used as a source. For me, this is one of the most brilliant commercials I have ever seen. It's right up there with what I consider my favorite commercial ever...

The Google one really proves that bigger is not always better. Tell a good story. Crazily enough, the milk ad was actually directed by Michael Bay. It would serve him well to watch his best work again.

1 comment:

  1. The Dorito's commercial with the black baby slapping the dude was better than those stupid chickens ...