Maybe they need to watch the movie before they go all Lacuna, Inc. on us. Only briefly questioned in the article is the fact that this will require a drug, and once people start erasing particular memories, will they begin experimenting to erase others? Won't they just be substituting one addiction for another? Do people not realize that our experiences are what make us who we are? Look, I'm all for strengthening recall and getting rid of Alzheimer's, but let's work on that before we go erasing the memories we still have.