Eternal Sunshine of the Spotless Mind (for Real)

An article in the New York Times claims scientists in Brooklyn have been able to tamper with the level of a substance called PKMzeta in animals' brains, effectively erasing their memories.  The hope is that they can extend this to humans, and choose certain unfavorable remembrances (trauma, addiction, etc.) to erase.  In doing so, they also hope to discover ways to strengthen the memory, curbing Alzheimer's and dementia.

Maybe they need to watch the movie before they go all Lacuna, Inc. on us.  Only briefly questioned in the article is the fact that this will require a drug, and once people start erasing particular memories, will they begin experimenting to erase others?  Won't they just be substituting one addiction for another?  Do people not realize that our experiences are what make us who we are?  Look, I'm all for strengthening recall and getting rid of Alzheimer's, but let's work on that before we go erasing the memories we still have.